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BlackBerry's evolution from the 850 to BlackBerry 10 showcases the company's progression in mobile technology. The BlackBerry 850, a custom OS device tailored for delivery drivers, marked an early foray into specialized use cases. The Blackberry Storm commercials further highlighted RIM's push for innovation and consumer appeal. As RIM transitioned to BlackBerry 10, it aimed to redefine the smartphone market with advanced features and user experiences.

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